Slow Fashion in 2025

 

If you're here reading this, you're probably coming off the fast fashion train and still reeling from it, or you've been on a slow fashion journey for a few years and you want to keep learning how it works.

As a slow fashion brand, we are invested in starting to help more people understand what it is, what to expect from true slow fashion brands, how it inherently changes our shopping and clothing consumption habits, and the benefits of moving from fast fashion to slow fashion. If you're like us, you are here for the quaint, small batch collections that not everyone has! Something special. Something wearable.

The true cost of fast fashion

Let's dive in. First, let's touch on the true cost of fast fashion. Fast fashion convinced people they needed to buy a new dress every week, and not wear the same thing over and over - the planned obsolescence built into it made people think that clothing naturally falls apart quickly, so it's normal to replace things constantly.

 

Conventional cotton accounts for 25% of the world’s insecticide use. From harvesting to dyeing, weaving, and printing, the process involves heavy chemical exposure—so intense that factory workers often wear hazmat suits. Yet these same fabrics end up against our skin, for our bodies to absorb.

Choosing slow fashion as a business model isn’t the easy path. It often means working against the grain of everything the fashion industry is built on—speed, volume, and constant novelty. 

• Unlike fast fashion, where production can happen in weeks, slow fashion takes intentional time. For example, working with organic fabrics that are often milled in small batches, and garments are sewn with care by ethical partners who aren’t rushing to meet unrealistic quotas. That means timelines stretch—but what you get is a piece that’s worth waiting for. Time isn’t the enemy. It’s part of the value.

• Slow fashion isn’t just slower—it’s more expensive to make. GOTS-certified organic cotton—which also means ethical labor, and small-batch production all add up. Cost and accessibility need to be carefully balanced.

• Slow fashion isn’t always understood. We’re up against years of conditioning that more is better, and that clothes should be cheap and constantly new. It’s okay to slow down, and invest within your budget over time. 

• There’s a temptation to scale quickly, expand lines, drop new collections monthly. But true slow fashion means resisting the pressure — staying rooted in your values, even if it means slower growth. Slower growth, deeper roots, something heavier. We want to build a legacy.

How Slow Fashion Works

Unlike mass-produced fashion, slow fashion doesn’t try to be everything to everyone. Supporting slow fashion means accepting fewer options in favor of better ones, allowing time for things to be made, building a wardrobe that truly matches your life and values not the trends of the world, clothes made from organic, natural fibers that nourish your health, timeless, functional pieces, and calmness in your conscience and closet.

We're so used to walking into a store (or scrolling online) and seeing dozens of options in every size, every color, ready to ship tomorrow. Slow fashion works differently — and that can take a little adjusting. Slow fashion is worth it — even if we can't have everything we want when we want it.

Here are a few things to expect (and even celebrate) as you support slow fashion:

1. It’s not designed for the masses.
   Pieces are made in small batches. That means not every style, size, or color will always be available — and that’s okay. Slow fashion isn’t about trying to be everything to everyone. It’s not mass-producing trends or churning out cookie-cutter garments. Every piece is thoughtfully designed with our community in mind.
   
   

2. Fewer designs = more thought.
   Each piece is created with purpose. The styles are refined, tested, and reimagined to truly serve women — not just to follow trends. You won’t find 50 different dress styles. You’ll find a few — carefully chosen, well-fitted, thoughtfully made designs. Fewer options, but with a focus on beauty and functionality.
   
   

3. Things take longer.
   Garments are cut, sewn, and finished with attention to detail and without rushing the process. The wait means you’re investing in something good. The waiting is a mark of care not delay.
   
   

4. Higher upfront cost, lower long-term cost.
   The price tag may be higher than fast fashion — but you’re paying for fair wages, organic materials, and quality that lasts. Slow fashion pieces are designed to be worn again and again, to move with you through seasons of life, and to replace quantity with quality. The good news is not all organic clothing has to be hundreds of dollars - organic brands choose different price points.
   
   

5. Limited quantity.
   Slow fashion drops are limited by nature not by design, unlike fast fashion drops. Small batch collections will sell out faster simply because there’s less inventory. When they’re gone, they may not come back quickly — or at all. If you love something, it’s okay to grab it while it’s there. Fabric and clothing details are not mass produced, and natural dyes turn out differently each time, so pieces are sometimes very limited edition simply because everything that went into them is not something that is produced on a large scale.
   
   

6. Sizing may not be extensive.
   Because it’s not mass-produced, not every size is available at all times. If your size is missing, it’s not personal — it’s just part of the rhythm of a small, slow fashion brand.
   
   

7. There’s beauty in the simplicity.
   You might not have 100 dresses to choose from — but you will find one that fits beautifully, is functional, feels good on your skin, and lasts for years.

If you want to learn more about natural fibers and build a wardrobe you'll want to keep that will support you through every season of life, use our Natural Fiber Guide and take one step at a time as you steward your time, money, resources, family and health. We are so honored to be on this journey with you.